No poxy addresses here, we think you'll find. No question marks, ampersands or general nastiness. No big frickin' numbers (unless users really chose them). We refuse to advertise the technologies we are using today in the genuine long-term address for resources.
Some day all sites will be made this way. (Or not, in reality. But gallery is intended to be a demonstration of how you could do something, and why it ought to cause less pain, give you better search engine results and so forth).
A longer rant on screwed up naming on the Web will appear on web·fuckwittage before too long. fuckwittage is a bunch of sites that ash runs dedicated to deriding fuckwitted behaviour of all kinds. just because he believes something, doesn't mean that Future i as a whole does - it's just his personal opinion.
There's more about how to choose clean names too.